External strategic analysis
The result of the external analysis shows that in the environment contributes to the goals, and what can prevent it.
Tools:
-PEST analysis. Its factors: political, economic, social, and technological.
-Analysis of the structure of the industry. Its stages: the mapping of the sector; positioning the company in the production chain, and analysis of revenues and expenditures for the industry, the definition of key competitors and allies.
-analysis of five forces Michael Porter:
-The competition within the industry. Industries with high fixed costs provoke competitors to deduce the production at full capacity, sometimes even at the expense of underpricing.
-The threat of new entrants.
-Threat of substitutes.
