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РЕГИСТРАЦИЯ ЭКСКУРСИЯ

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8.      Опишите инструменты стратегического анализа внешней среды предприятия

External strategic analysis

The result of the external analysis shows that in the environment contributes to the goals, and what can prevent it.

Tools:

-PEST analysis. Its factors: political, economic, social, and technological.

-Analysis of the structure of the industry. Its stages: the mapping of the sector; positioning the company in the production chain, and analysis of revenues and expenditures for the industry, the definition of key competitors and allies.

-analysis of five forces Michael Porter:

-The competition within the industry. Industries with high fixed costs provoke competitors to deduce the production at full capacity, sometimes even at the expense of underpricing.

-The threat of new entrants.

-Threat of substitutes.

 


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