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8.      Опишите инструменты стратегического анализа внешней среды предприятия

External strategic analysis

The result of the external analysis shows that in the environment contributes to the goals, and what can prevent it.


-PEST analysis. Its factors: political, economic, social, and technological.

-Analysis of the structure of the industry. Its stages: the mapping of the sector; positioning the company in the production chain, and analysis of revenues and expenditures for the industry, the definition of key competitors and allies.

-analysis of five forces Michael Porter:

-The competition within the industry. Industries with high fixed costs provoke competitors to deduce the production at full capacity, sometimes even at the expense of underpricing.

-The threat of new entrants.

-Threat of substitutes.


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