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Dominant synonym. Euphemisms and function they perform.

 Dominant synonym - central in meaning word in synonymic group. Its features are: high frequency of usage, broad combinability, lack of connotation. 

The term euphemism refers to polite, indirect expressions which replace words and phrases considered harsh and impolite or suggest something unpleasant.
Euphemism is an idiomatic expression which loses its literal meanings and refers to something else in order to hide its unpleasantness. For example, “kick the bucket” is a euphemism that expresses death of a person.

People use euphemisms to protect themselves and others from the harsh realities of life— senior citizen for old person, discomfort for pain, pass away for die.

People also use euphemisms to cover up or disguise motives and events. For example, the phrase a strategic movement to the rear sounds less humiliating thanretreat. A preemptive strike is much more acceptable than a sneak attack.

Euphemisms and doublespeak are closely related. A phrase in doublespeak, like a euphemism, is a roundabout way of saying something. It can be hard to figure out what a statement in doublespeak means, which is what its originators had in mind. Doublespeak is almost always intended to confuse or deceive.

Examples of euphemisms

Euphemisms are everywhere, and more are born every day. This brief list should make you think about the various reasons they exist.

  • au naturel, in the buff: naked
  • categorical inaccuracy: lie
  • comfort station: public toilet


25.01.2014; 00:25
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