In the presentation of environmental information, the media constructively combine positive, negative and neutral materials. Thus functions both informing the population, and active influence on public opinion and activity of local authorities are realized. today, more than ever before, we need positive information that gives hope for a way out of the environmental crisis. and the lack of ecological positive is a serious lack of mass media. today, more than ever before, we need positive information that gives hope for a way out of the environmental crisis. and the lack of ecological positive is a serious lack of mass media.
